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【With the same tag:【stereotype】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Gender Stereotype: The Threat or Opportunity for Female Innovators in Technological Innovation?

Wu Xintong, Chen Jin, Mei Liang, et al

As an important pole in the labor market, women play an important role in family, labor market and society. They undertake the important tasks of intellectual contribution, physical contri...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.004

Foreign Economics & Management, Vol. 39, Issue 11, pp. 45 - 60

| F270

Are Foreign Monks Better at Chanting Sutras? A Literature Review of Foreign Branding and Prospects

Shang Xiaoyan, Guo Xiaoling

Foreign branding is the strategy of spelling or pronouncing a brand name in a foreign language. Brands employing foreign branding strategy are referred to as foreign-sounding brand name(s)...

First published at: Nov 01, 2017

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doi:10.16538/j.cnki.fem.2017.11.002

Foreign Economics & Management, Vol. 39, Issue 11, pp. 14 - 30

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