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【With the same tag:【online reviews】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Counterintuitive Effect of Negative Reviews: A Review and Prospects

Gao Haixia, Lei Chaolong

In the realm of consumer decision-making, online reviews serve as a crucial determinant, with particular emphasis on negative reviews due to their substantial impact on consumer behavior. ...

First published at: Feb 20, 2025

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doi:10.16538/j.cnki.fem.20240528.301

Foreign Economics & Management, Vol. 47, Issue 02, pp. 103 - 118

| F713

The Spillover Effect of WOM Formed by Online Reviews and Its Difference among Brands

Wang Tao, Yu Xue

Consumers increasingly rely on online reviews to help them make consumption decisions. Meanwhile, online reviews also facilitate the comparison of product information. Consumers typically ...

First published at: Jul 01, 2019

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doi:10.16538/j.cnki.fem.2019.07.009

Foreign Economics & Management, Vol. 41, Issue 07, pp. 125 - 136

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