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【With the same tag:【negatively-valenced customer engagement】 Found 1 articles】
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MARKETING
| F270
Negatively-valenced Customer Engagement
Research:A Review and Prospects
Zhu Liye
,
Yuan Denghua
,
Li Chunyu
, et al
Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...
First published at: Jul 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20231210.301
Foreign Economics & Management
, Vol. 46, Issue 07
, pp. 120 - 134
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