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【With the same tag:【marketing strategy】 Found 3 articles】 /Page Order by: Asce Desc

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MARKETING | F270

The Impact of Brand Architecture Strategy on Firm Value and Its Mechanism

Jiang Lianxiong, Lan Ziyuan, Xu Yifan, et al

How to manage the brand system to achieve higher business growth and operating performance is critical to modern firms’ business operation and marketing management. However, existing...

First published at: Nov 20, 2022

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doi:10.16538/j.cnki.fem.20220815.301

Foreign Economics & Management, Vol. 44, Issue 11, pp. 3 - 28

| F270

Brand Architecture Strategy: Research Review and Prospects

Jiang Lianxiong, Zhu Huihuang, He Yun, et al

The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...

First published at: Oct 20, 2020

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doi:10.16538/j.cnki.fem.20200720.301

Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61

| F270

Marketing Strategy Research: A Literature Review and Future Directions

Wang Yonggui, Hong Aoran

Marketing strategy research takes organization as the research subject and aims to solve the marketing strategy problem of the organization. It is an important stream of marketing research...

First published at: Dec 01, 2019

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doi:10.16538/j.cnki.fem.2019.12.004

Foreign Economics & Management, Vol. 41, Issue 12, pp. 74 - 93

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