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The Impact of Random Discount Tactics on the Intention to Buy: Roles of Anchoring Effect and Price Fairness Perception
Xie Chunya, Chang En-Chung, Sun Wenwen
First published at: Oct 20, 2022
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doi:10.16538/j.cnki.fem.20220115.202
Foreign Economics & Management, Vol. 44, Issue 10, pp. 70 - 86
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