President Xi Jinping gave important instructions on promoting ideological and cultural work, proposing the requirement of “seven focuses”. One of them is to focus on promoting the prosperity and development of cultural undertakings and the cultural industry. Promoting cultural consumption is an important field in implementing the major policies of the Party and the government, promoting cultural prosperity, and exerting the role of consumption in driving the economy. Domestic and foreign researchers have studied cultural consumption from perspectives such as economics, sociology, and globalization. This paper points out that it is necessary to adhere to integrity and innovation, transcend the narrow perspective before digitization, highlight new mechanisms and measures for enhancing cultural consumption through digitization, and adopt a new FCS framework: F refers to the function remodeling mechanism (Function). That is, use digitization to revitalize the active function of cultural consumption and strengthen the supply and demand connection of the cultural industry; utilize the “Five Superiors” of the digital culture industry, namely ultra-high quality, ultra-fast dissemination, ultra-wide connectivity, ultra-long online, and ultra-boundary connectivity, to transform consumers from passive recipients into disseminators of cultural products, producers of cultural content, and participants in cultural investment. C refers to the content expansion mechanism (Content). That is, expand the content quadrant of cultural consumption through digitization and enhance the value of cultural consumption primarily based on imagination and creativity; continuously promote the rapid iteration and widespread popularization of digital technologies such as AIGC, immersive, metaverse, and ChatGPT, to expand the content of cultural consumption to rich dimensions such as the combination of reality and virtuality, human intelligence and artificial intelligence, and human perspective and non-human perspective. S refers to the scene innovation mechanism (Scene). That is, promote the cross-border integration of cultural consumption through digitization, bridge the gaps between various spaces and dimensions of human life, and create new scenes of cultural consumption such as virtual and real interaction, functional interaction, perspective interaction, role interaction, and spatiotemporal interaction. The three dimensions are not only unique and interrelated research perspectives, but also key mechanisms that need to be strengthened and coordinated in practice. The innovative research on this will play a better role in promoting cultural consumption and enhancing the resilience and vitality of the Chinese economy, in the sense of combining theory and practice.
Enhancing the New Mechanism of Digital Cultural Consumption: FCS Research Framework, Three Dimensions, and Key Areas for Improvement
Journal of Shanghai University of Finance and Economics Vol. 25, Issue 06, pp. 15 - 27 (2023) DOI:10.16538/j.cnki.jsufe.2023.06.002
Cite this article
Hua Jian. Enhancing the New Mechanism of Digital Cultural Consumption: FCS Research Framework, Three Dimensions, and Key Areas for Improvement[J]. Journal of Shanghai University of Finance and Economics, 2023, 25(6): 15-27.
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