Immersive experience is a new business format formed by the integration of culture and technology, and it is also an emerging style with cutting-edge and growth in the cultural industry. With its diversified technology integration, rapid content update, and broad market applications, it has become a powerful engine and frontier in the integration of culture and technology innovation, and shown an increasingly broad application prospect. The level of development of the immersive experience reflects the strength and depth of a national and urban innovation mechanism, and its industrial application benefits from an excellent innovation ecology and business environment. At present, government departments, universities and enterprises in some developed countries have increased their research and development on it. In order to become a cultural power in the 21st century, China must occupy an important position in this field.

From the perspective of its characteristics and significance, it is a kind of experiential activity based on digital quasi-objects with space construction as its core format. It not only has rich scientific and technological connotation and humanistic value, but also expresses profound humanistic significance. It allows the audience to enter the fictional world from the real experience, and conveys the creator’s new interpretation and new expression of self, all things, the world, the universe, etc.

From the perspective of its internal structure and development mechanism, it has an industrial format of great wonders, super shocking, full experience, and logic. Also, it integrates a large number of digital " quasi-objects” of scientific and technological achievements, and incorporates a large number of creative content rich in modern aesthetic characteristics. It not only relies on the development of digital carriers, technology and equipment systems, but also provides a symbolic non-material world that can infinitely extend, superimpose, change and enter in order to exert human imagination, creativity and expressiveness.

From the perspective of its core format and creative content, it makes people immerse themselves in specific situations and scenes through space construction, and fully experience the atmosphere and theme created by designers. It is an organic combination of creative content and advanced technology, and the application of technology must carry corresponding cultural and creative content. It is at the intersection of technology and culture, through innovative inspiration and cross-thinking to carry out industrial operation, and constantly cultivate new content, thereby enriching people’s sensory experience.

From the perspective of its innovation vitality and industrial competition, if China wants to accelerate the development of immersive experience, it is necessary to promote " Scientific Creation+Cultural Creation” in the cultural industry, and actively promote import and export trade in this field to seize the global market. Moreover, we should form the advantages of multi-disciplinary joint tackling key problems, develop new formats and innovate the combination of original content and frontier science and technology. We should also pay close attention to the cultural consumption needs of the younger generation, make the younger people in our country and related countries the most important target group, and speed up our access to this blue sea space with important market value and social significance. At the same time, we need to gather global innovation resources in the process of opening up, optimize and integrate high-quality culture, capital, technology, talents and other resources at home and abroad, promote the convergence of different cultural genes, and form a competitive advantage of integrated development.