Multi-channel network (MCN), as a new form of cultural economy relying on providing diversified intermediary services for video content developers and realizing rapid feedback and connection between supply and demand, has gradually sprung up all over the world in recent ten years.
To promote the high-quality development of MCN, China should grasp its four characteristics. That is, promote the rapid circulation of information flow, capital flow and commodity flow based on multi-media network communication technology; rely on various types of video platforms to form highly-specialized intermediary services; take the development and commercial realization of video content as the central link to form the advantages of head organization and celebrity of IP development; take the network organization as the development ecology of industrialization and carry out cross-border cooperation with various industries. It is necessary to grasp the three major trends of the development of MCN new business formats in the world, and make them serve the national policies and integrate into the mainstream culture based on China’s national conditions.
According to the dynamic law of MCN relying on 4I (IT、IP、Idea、Idol), it is necessary to cultivate intensive industrial clusters by combining excellent business environment, intelligent infrastructure and rich resource supply. Its focus is to give full play to the characteristics of MCN, combine people, goods, fields and things, and create good economic and social benefits.
It is necessary to promote the innovation of MCN’s whole industrial chain, including institutions, platforms, third-party services, bases and other key links, give full play to the positive force of transferring the market to dynamic equilibrium in the survival of the fittest and seeking advantages and avoiding disadvantages, empower and help the overall situation of dual circulation, make new enterprises rise competitively, and make quality consumption benefit the people.
It is necessary to grasp the new growth point of MCN, adapt to the general trend of China’s economic and social development, focus on tapping new kinetic energy, promoting new consumption and embracing the new economy, and step into the “second curve” of sustained growth. It is necessary to encourage state-owned radio and television institutions to develop MCN new business formats, combine digital transformation with deepening system reform, adopt a stable and effective way of industrial upgrading, and create a new comprehensive network communication platform.