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【With the same author name:【顾杏】 Found 1 articles】
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HUMAN RESOURCE MANAGEMENT
| F270
“Interior”and “Face”of Employer Brand: The Effectiveness to Drive Employees’ Work Engagement and Word-of-Mouth
Chen Jianan
,
Gu Xing
,
Cheng Shuang
Different from consumer-oriented business brand, employer brand is a brand established by an organization as an employer to attract potential employees and retain existing employees. Since...
First published at: Mar 20, 2021
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ESI
doi:
10.16538/j.cnki.fem.20200723.302
Foreign Economics & Management
, Vol. 43, Issue 03
, pp. 107 - 118
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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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