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【With the same author name:【毛立静】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

Suffering with Joyousness? The Impact of Brand Story Types on Consumer Attitudes

Shen Mingyu, Wei Haiying, Mao Lijing

In the current context of digital information overload and ad-blocking technologies, it has been a hot topic that how to tell a better brand story so as to convey brand well-being and meet...

First published at: Dec 20, 2021

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doi:10.16538/j.cnki.fem.20210519.301

Foreign Economics & Management, Vol. 43, Issue 12, pp. 100 - 117

| F270

The Forest or the Tree? A Review on Mindsets and Consumer Decisions

Liu Xiaoping, Mao Lijing, Deng Wenxiang

Although existing research has entered the study of consumer behavior decision-making issues from the perspective of mindsets, there are still many aspects that deserve further discussions...

First published at: Aug 01, 2018

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doi:10.16538/j.cnki.fem.2018.08.007

Foreign Economics & Management, Vol. 40, Issue 08, pp. 87 - 97

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