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【With the same author name:【姚琦】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

How do Brand Logos Mitigate the “Negative Energy” of Algorithms? The Interaction Effect between Algorithm Adaptivity and Brand Letter Case

Yao Qi, Xiao Wenqiang, Kuai Ling

Due to the lack of algorithm transparency, enterprises have started to proactively disclose algorithm information to attract consumers, but consumers are usually wary of the algorithms app...

First published at: Apr 20, 2026

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doi:10.16538/j.cnki.fem.20251130.301

Foreign Economics & Management, Vol. 48, Issue 04, pp. 78 - 96

MARKETING | F270

How does Cultural Tightness-Looseness Affect Consumer Behavior: A Review and Prospects

Wan Qiuyan, Yao Qi

Grounded in the strength of social norms and tolerance for normative deviations, cultures exhibit differences in tightness and looseness. Diverging from prior cultural dimensions rooted in...

First published at: Jul 20, 2025

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doi:10.16538/j.cnki.fem.20250405.301

Foreign Economics & Management, Vol. 47, Issue 07, pp. 141 - 152

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