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Same Author Name Articles
【With the same author name:【Zhang Murong】 Found 1 articles】
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MARKETING
| F270
The Application of Traditional Chinese Culture in Marketing Management: A Review and Prospects
Ye Weiling
,
Zhang Murong
,
Xu Su
With the proposal of cultural confidence and the rise of the China-Chic economy, elements of traditional Chinese culture have been widely applied in marketing management. The relevant acad...
First published at: Jun 20, 2025
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ESI
doi:
10.16538/j.cnki.fem.20250318.301
Foreign Economics & Management
, Vol. 47, Issue 06
, pp. 3 - 17
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