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【With the same author name:【Xiao Chenjie】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Poor Sleep Means Poor Work: The Effect and Mechanisms of Working Members’ Nighttime Sleep Deprivation on Daytime Working Behavior

Xiao Chenjie, Li Aimei, Wang Haixia, et al

Sleep is the basic physiological need of human body. However, with the rapid development of society and economy, workers are more and more engaging in overtime work, business trip, and ent...

First published at: Oct 01, 2018

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doi:10.16538/j.cnki.fem.2018.10.008

Foreign Economics & Management, Vol. 40, Issue 10, pp. 94 - 106

| F270

A Literature Review of Story Marketing from a Perspective of Improving Consumer Experience

Li Aimei, Chen Chunxia, Sun Hailong, et al

In the experience marketing era, focus on consumer experience and the creation of an unforgettable experience for consumers have become the key to successful marketing. Story, as an ancien...

First published at: Dec 01, 2017

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doi:10.16538/j.cnki.fem.2017.12.009

Foreign Economics & Management, Vol. 39, Issue 12, pp. 127 - 139

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