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Same Author Name Articles
【With the same author name:【Liu Wumei】 Found 3 articles】
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| F270
Field Experiment in Consumer Behavior Research: Definitions, Manipulation Methods, and Suggestions
Liu Wumei
,
Huang Heqing
,
Ye Furong
Field experiment is an experimental research method corresponding to lab experiment. It has received continuous attention in recent years because of its high realism and external validity....
First published at: Mar 01, 2020
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(767.5 KB) |
ESI
doi:
10.16538/j.cnki.fem.20200204.301
Foreign Economics & Management
, Vol. 42, Issue 03
, pp. 35 - 56
| F270
Metacognitive Experience: An Important Theoretical Cornerstone of Consumer Behavior Research
Liu Wumei
,
Wang Xuefeng
,
Yan Yan
Metacognitive experience refers to the conscious cognitive experience and emotional experience that accompany cognitive activities. Metacognitive experience is an important component of me...
First published at: Nov 01, 2019
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(617.0 KB) |
ESI
doi:
10.16538/j.cnki.fem.20191008.001
Foreign Economics & Management
, Vol. 41, Issue 11
, pp. 86 - 98
| F270
Consumer Embarrassment: A Literature Review, Marketing Application and Future Prospects
He Qiong
,
Liu Wumei
,
Hu Jiatong
Consumers frequently experience embarrassment. However, it is not until recent years that marketing scholars pay attention to this embarrassment emotion. Most of existing research results ...
First published at: Feb 01, 2018
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(668.7 KB) |
ESI
doi:
10.16538/j.cnki.fem.2018.02.009
Foreign Economics & Management
, Vol. 40, Issue 02
, pp. 123 - 137
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