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【With the same author name:【Liu Wumei】 Found 2 articles】 /Page Order by: Asce Desc

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| F270

Metacognitive Experience: An Important Theoretical Cornerstone of Consumer Behavior Research

Liu Wumei, Wang Xuefeng, Yan Yan

Metacognitive experience refers to the conscious cognitive experience and emotional experience that accompany cognitive activities. Metacognitive experience is an important component of me...

First published at: Nov 01, 2019

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doi:10.16538/j.cnki.fem.20191008.001

Foreign Economics & Management, Vol. 41, Issue 11, pp. 86 - 98

| F270

Consumer Embarrassment: A Literature Review, Marketing Application and Future Prospects

He Qiong, Liu Wumei, Hu Jiatong

Consumers frequently experience embarrassment. However, it is not until recent years that marketing scholars pay attention to this embarrassment emotion. Most of existing research results ...

First published at: Feb 01, 2018

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doi:10.16538/j.cnki.fem.2018.02.009

Foreign Economics & Management, Vol. 40, Issue 02, pp. 123 - 137

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