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Same Author Name Articles
【With the same author name:【Liu Hongyan】 Found 2 articles】
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MARKETING
| F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei
,
Liu Wumei
,
Liu Hongyan
Inspirational stories refer to stories with inspirational themes, which can convey the spirit of being positive and enterprising even when facing difficulties. Compared with general storie...
First published at: Apr 20, 2023
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(1034.6 KB) |
ESI
doi:
10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management
, Vol. 45, Issue 04
, pp. 70 - 87
| F270
To See the Truth of Space: A Literature Review and Prospects of Spatial Metaphors’ Effects on the Consumption Behavior
Liu Hongyan
,
Zhang Sixian
The spatial concept is one of the most important components of languages. The spatial metaphor is a key window for people to understand the world, and has a deep impact on the consumption ...
First published at: Feb 01, 2019
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(777.4 KB) |
ESI
doi:
10.16538/j.cnki.fem.2019.02.005
Foreign Economics & Management
, Vol. 41, Issue 02
, pp. 58 - 71
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