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【With the same author name:【Li Jia】 Found 2 articles】 /Page Order by: Asce Desc

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| F062.9

Economic Policy Uncertainty and Asset Securitization of Banks

Frequent changes in economic policies will bring negative effects on the micro operating environment of banks. In this context, the functional effects of asset securitization create condit...

First published at: Aug 20, 2020

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doi:10.16538/j.cnki.jsufe.2020.04.005

Journal of Shanghai University of Finance and Economics, Vol. 22, Issue 04, pp. 64 - 82

| F270

Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation

Zhou Xiaoman, Ye Shenghong, Li Jia, et al

Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...

First published at: Feb 01, 2019

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doi:10.16538/j.cnki.fem.2019.02.007

Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98

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