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Home  >  Same Author Name Articles
【With the same author name:【Jiang Lianxiong】 Found 2 articles】     /Page   Order by:   Asce   Desc   
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    |  F270
Brand Architecture Strategy: Research Review and Prospects
Jiang Lianxiong, Zhu Huihuang, He Yun, et al
The brand research on product level is the main position of the origin and development of brand theory. In recent years, more and more attention has been paid to the issue of corporate bra...
First published at: Oct 20, 2020
View: HTML | PDF | Download PDF(574.1 KB) | ESI
doi:10.16538/j.cnki.fem.20200720.301
Foreign Economics & Management, Vol. 42, Issue 10, pp. 49 - 61
    |  F270
How Do Firm Innovative Activities Transform into Brand Effect: Dominant Categorization Cognition Mechanism
Jiang Lianxiong, Zhan Nan, Zhu Huihuang, et al
Brand effect is one of the crucial sources of innovation performance. Prior research, however, has paid little attention to how innovative activities from companies can be transformed into...
First published at: Mar 01, 2017
View: HTML | PDF | Download PDF(908.2 KB) | ESI
doi:10.16538/j.cnki.fem.2017.03.005
Foreign Economics & Management, Vol. 39, Issue 03, pp. 61 - 78

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Journal of Finance and Economics
Foreign Economics & Management
Journal of Shanghai University of Finance and Economics
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