Articles with the same author name -- Department of Academic Journals, SUFE

Home > Same Author Name Articles

【With the same author name:【Huang Zan】 Found 2 articles】 /Page Order by: Asce Desc

Select all: Export Citations as: For

MARKETING | F270

The Impact of Consumers’ Subjective Busyness on Preference for Compromise Option

Hu Chuming, Wu Zihao, Li Xinqian, et al

The compromise effect means that consumers are more inclined to choose an option with medium attributes when facing multiple options with multiple attributes. Busyness has become an import...

First published at: Jan 20, 2023

View: HTML | PDF | Download PDF(2049.6 KB) | ESI

doi:10.16538/j.cnki.fem.20220914.301

Foreign Economics & Management, Vol. 45, Issue 01, pp. 67 - 87

| F270

Upright or Inclining? An Empirical Study of the Impact of Brand Logo Shapes on the Consumer Product Evaluation

Zhou Xiaoman, Ye Shenghong, Li Jia, et al

Brand logo is an important visual symbol of the brand, which plays a key role in creating brand equity, strengthening brand cognition, and building consumer loyalty. Many companies have re...

First published at: Feb 01, 2019

View: HTML | PDF | Download PDF(1173.9 KB) | ESI

doi:10.16538/j.cnki.fem.2019.02.007

Foreign Economics & Management, Vol. 41, Issue 02, pp. 84 - 98

Submission

Peer Review

Editorial

Search

Journal of Finance and Economics

Foreign Economics & Management

Journal of Shanghai University of Finance and Economics

Journals | Articles | Submission | Subscribe | Contact us

Copyright 2024 © Department of Academic Journals, SUFE No. 321 Guoding Rd, Shanghai, China P.O: 200433