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【With the same author name:【Fei Xianzheng】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Review and Prospects of Research on Consumer Impatience

Ke Weilin, Fei Xianzheng, Li Ruoxi

Consumer impatience refers to the extent to which consumers are unwilling to wait to obtain certain benefits in consumption scenarios. Although research on consumer impatience is increasi...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240910.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 115 - 134

MARKETING | F270

Cold or Warm: The Matching Effect between Self-awareness in Social Media Use and Communication Style of Luxury Advertising

Fei Xianzheng, Jiang Wen, Wang Haiyan

With the younger consumption groups of luxury brands and the wide application of social media, the marketing communication of traditional luxury brands is facing huge challenges. How to se...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20230901.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 102 - 119

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