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Effects of Congruence between Employee Communication Behavior and Brand Personality on Consumers’ Brand Attitudes
Ye Shenghong, Wu Guobin, Hao Shuang
First published at: Jul 01, 2017
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doi:10.16538/j.cnki.fem.2017.07.007
Foreign Economics & Management, Vol. 39, Issue 07, pp. 91 - 104
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