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【With the same author name:【柳武妹】 Found 7 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
“Journey of Counter Attack”: The Impact of Process Inspirational Stories on Consumers’ Product Type Preference
Hu Guimei, Liu Wumei, Liu Hongyan
First published at: Apr 20, 2023
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doi:10.16538/j.cnki.fem.20220929.303
Foreign Economics & Management, Vol. 45, Issue 04, pp. 70 - 87
  RESEARCH METHOD  |  F270
Suggestions on the Application of Secondary Data to a Multi-method Research: Taking the Consumer Behavior Research as an Example
Liu Wumei, Yang Qiaoying, Kang Na
First published at: Nov 20, 2022
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doi:10.16538/j.cnki.fem.20220716.301
Foreign Economics & Management, Vol. 44, Issue 11, pp. 121 - 137
    |  F270
Field Experiment in Consumer Behavior Research: Definitions, Manipulation Methods, and Suggestions
Liu Wumei, Huang Heqing, Ye Furong
First published at: Mar 01, 2020
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doi:10.16538/j.cnki.fem.20200204.301
Foreign Economics & Management, Vol. 42, Issue 03, pp. 35 - 56
    |  F270
Metacognitive Experience: An Important Theoretical Cornerstone of Consumer Behavior Research
Liu Wumei, Wang Xuefeng, Yan Yan
First published at: Nov 01, 2019
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doi:10.16538/j.cnki.fem.20191008.001
Foreign Economics & Management, Vol. 41, Issue 11, pp. 86 - 98
    |  F270
Consumer Embarrassment: A Literature Review, Marketing Application and Future Prospects
He Qiong, Liu Wumei, Hu Jiatong
First published at: Feb 01, 2018
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doi:10.16538/j.cnki.fem.2018.02.009
Foreign Economics & Management, Vol. 40, Issue 02, pp. 123 - 137
  
A Literature Review of Compensatory Consumption and Prospects
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Foreign Economics & Management, Vol. 36, Issue 09, pp. 20 - 28
  
Sense of Touch in the Domain of Consumer Behavior: Review,Application and Prospects
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Foreign Economics & Management, Vol. 36, Issue 04, pp. 25 - 35
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