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1389技术进步与发展下的沉浸式体验场景推动了产业从供给侧到需求侧的变革创新，以沉浸式体验为核心的新兴业态在我国实践层面蓬勃发展，但相关理论研究较少。本文采用单案例研究方法，深入剖析典型的沉浸式体验场景，探究其建构过程与机理。研究发现，沉浸式体验场景的建构涵盖体验空间生成、交互界面建立及拟像社会构筑三个阶段，由环境层、互动层和核心层构成。同时，本研究基于沉浸式体验场景建构的过程与各阶段特征揭示出现象背后触发器—动力核心—可持续机制的场景建构机理。在理论贡献方面，文章通过案例分析和讨论回答了如何建构沉浸式体验场景及场景如何带来沉浸感的核心理论问题，实现了对沉浸理论和场景理论的拓展与丰富。在实践层面，研究结论有助于企业利用现有资源与技术搭建沉浸式体验场景，在实现商业目标的同时与消费者维持可持续的客户关系。
沉浸式体验场景的建构过程与机理——基于“长安十二时辰”街区的案例研究
摘要
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引用本文
曹智辉, 妥艳媜, 韩秋晨, 等. 沉浸式体验场景的建构过程与机理——基于“长安十二时辰”街区的案例研究[J]. 外国经济与管理, 2024, 46(9): 67-88.
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