10712 
4505完形特征是指能够使原本相互分离的元素易于被知觉成一个良好“整体”的组织特征。格式塔心理学认为，个体对拥有完形特征的客体能够进行更快、更有效的加工，并表达更积极、正面的态度。近年来，有不少研究发现在消费情境中，消费对象自身的完形特征也会影响消费者在消费过程中的信息加工，进而影响消费行为。本文首先介绍了完形特征的概念及操纵与测量方法，接着通过归纳整理文献，探讨了在消费前、消费中和消费后这三个阶段，消费对象的完形特征对消费行为的影响，并从注意力研究的视角以及信息加工流畅性的视角对其作用机制进行了解析，最后指出了未来研究方向。
营销领域完形特征对消费行为的影响及机制研究述评
摘要
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引用本文
叶子铭, 刘楠, 车敬上, 等. 营销领域完形特征对消费行为的影响及机制研究述评[J]. 外国经济与管理, 2020, 42(9): 63-75.
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