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试析P&G公司的“无缝营销渠道”策略
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Foreign Economics & Management Vol. 21, Issue 06, pp. (1999)
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王方华, 范凯利, 方芳. 试析P&G公司的“无缝营销渠道”策略[J]. Foreign Economics & Management, 1999, 21(6): 0. 
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1999, Issue 06
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