王方华, 范凯利, 方芳. 试析P&G公司的“无缝营销渠道”策略[J]. Foreign Economics & Management, 1999, 21(6): 0.
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Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief