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市场营销信息传达决策
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Foreign Economics & Management Vol. 05, Issue 09, pp. 16 - 19 (1983)
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菲利普·科特勒, 陈震国. 市场营销信息传达决策[J]. Foreign Economics & Management, 1983, 5(9): 16–19. 
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1983, Issue 09
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