彭福永. 国际营销中的牌名选择[J]. Foreign Economics & Management, 1990, 12(8): 35–36.
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Foreign Economics & Management
LiZengquan, Editor-in-Chief
ZhengChunrong, Vice Executive Editor-in-Chief
YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief