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品牌象征意义形成机制研究
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Foreign Economics & Management Vol. 31, Issue 11, pp. 58 - 65 (2009)
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王长征, 周学春. 品牌象征意义形成机制研究[J]. Foreign Economics & Management, 2009, 31(11): 58–65. 
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2009, Issue 11
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