体验价值结构维度理论模型评介
6304 
274
外国经济与管理 2009 年 第 31 卷第 08 期, 页码： - 52
摘要
参考文献
摘要
体验价值结构维度是体验价值研究的一个热点,而价值维度模型化是提升理论应用价值的重要一环。有鉴于此,本文以研究视角差异为线索,把既有的体验价值结构维度模型分为内省式体验价值结构维度模型、关联式体验价值结构维度模型和层次式体验价值结构维度模型三种,然后具体分析这三种模型的结构特征、拓展应用及其局限性问题,最后对未来研究进行了展望。
[1]Kumar,Piyush.The competitive i mpact of service process i mprovement:Examining customers’waiting experiences in retail market[J].Journal of Retailing,2005,81(3):171-180.
[2]Pull man,ME,and Gross,MA.Ability of experience design elements to elicit emotions andloyalty behaviors[J].Decision Sciences,2004,35(3):551-578.
[3]Massi mini,F,and Carli,M.The systematic assessment of flowin daily experience[A].in Csikszent mihalyi.Opti mal experience:psychological studies of flowin consciousness[M].New York:Cambridge University Press,1988:288-306.
[4]Takatalo,Jari,Nyman,Gote,and Laaksonen,Leif.Components of human experiencein virtual environments[J].Computersin Hu-man Behavior,2008,24(1):1-15.
[5]Huck,Steffen,and Tyan,Robert.Reciprocity,social ties,and competitionin markets for experience goods[J].Journal of Socio-E-conomics,2007,36(2):191-203.
[6]Holbrook,Morris B.Consumption experience,customer value,and subjective personal introspection:Anillustrative photographic es-say[J].Journal of Business Research,2006,59(6):714-725.
[7]Holbrook,Morris B.The nature of customer value:An axiology of servicesinthe consumption experience[A].in Rust R T,and Oli-ver L.Service quality:Newdirections in theory and practice[C].Thousand Oaks,CA:Sage Publications,1994:21-71.
[8]Deighton,John,and Kent,Grayson.Marketing and seduction:Building exchange relationships by managing social consensus[J].Journal of Consumer Research,1995,21(3):660-676.
[9]Mathwick,Charla.Experiential value:Conceptualization,measurement and applicationin the catalog and internet shopping environ-ment[J].Journal of Retailing,2001,77(1):39-56.
[10]Hai m,Mano,and Oliver,Richard L.Assessing the di mensionality and structure of the consumption experience:Evaluation,feelingand satisfaction[J].Journal of Consumer Research,1993,20(3):451-466.
[11]Mathwick,C.The effect of dynamic retail experiences on experiential perceptions of value:Aninternet and catalog comparison[J].Journal of Retailing,2002,78(1):51-60.
[12]Keng,Ching-Jui,and Huang,Tseng-Lung.Modeling service encounters and customer experiential value in retailing[J].Interna-tional Journal of Service Industry Management,2007,18(4):349-367.
[13]Flint,Daniel J,Woodruff,Robert B,and Gardial,Sarah Fisher.Exploring the phenomenon of customers’desired value change ina business-to-business context[J].Journal of Marketing,2002,66(4):102-117.
[14]Orsingher,Chiara,and Marzocchi,Gian Luca.Hierarchical representation of satisfactory consumer service experience[J].Interna-tional Journal of Service Industry Management,2003,14(2):200-216.
[15]Schmitt,Bernd H.Experiential marketing[M].New York:The Free Press,1999:1-150.
[16]Gentile,Chiara,Spiller,Nicola,and Noci,Giuliano.Howto sustain the customer experience:An overview of experience compo-nents that co-create value with the customer[J].European Management Journal,2007,25(5):395-410.
[17]Ditt mar,H,Beattie,J,and Friese,S.Gender identity and material symbols:Objects and decision considerationsini mpulse purcha-ses[J].Journal of Economic Psychology,1995,16(3):491-511.
[18]Jensen,Φystein,and Hansen,Kai V.Consumer values among restaurant customers[J].Hospitality Management,2007,26(3):603-622.
[19]Wellings,Tom,Williams,Mark A,and Pitts,Matthew.Customer perception of switch-feel in luxury sports utility vehicles[J].Food Quality and Preference,2008,19(8):737-746.
[20]Zerbini,Fabrizio,Golfetto,Francesca,and Gibbert,Michael.Marketing of competence:Exploring the resource-based content ofvalue-for-customers through a case study analysis[J].Industrial Marketing Management,2007,36(6):784-798.
[2]Pull man,ME,and Gross,MA.Ability of experience design elements to elicit emotions andloyalty behaviors[J].Decision Sciences,2004,35(3):551-578.
[3]Massi mini,F,and Carli,M.The systematic assessment of flowin daily experience[A].in Csikszent mihalyi.Opti mal experience:psychological studies of flowin consciousness[M].New York:Cambridge University Press,1988:288-306.
[4]Takatalo,Jari,Nyman,Gote,and Laaksonen,Leif.Components of human experiencein virtual environments[J].Computersin Hu-man Behavior,2008,24(1):1-15.
[5]Huck,Steffen,and Tyan,Robert.Reciprocity,social ties,and competitionin markets for experience goods[J].Journal of Socio-E-conomics,2007,36(2):191-203.
[6]Holbrook,Morris B.Consumption experience,customer value,and subjective personal introspection:Anillustrative photographic es-say[J].Journal of Business Research,2006,59(6):714-725.
[7]Holbrook,Morris B.The nature of customer value:An axiology of servicesinthe consumption experience[A].in Rust R T,and Oli-ver L.Service quality:Newdirections in theory and practice[C].Thousand Oaks,CA:Sage Publications,1994:21-71.
[8]Deighton,John,and Kent,Grayson.Marketing and seduction:Building exchange relationships by managing social consensus[J].Journal of Consumer Research,1995,21(3):660-676.
[9]Mathwick,Charla.Experiential value:Conceptualization,measurement and applicationin the catalog and internet shopping environ-ment[J].Journal of Retailing,2001,77(1):39-56.
[10]Hai m,Mano,and Oliver,Richard L.Assessing the di mensionality and structure of the consumption experience:Evaluation,feelingand satisfaction[J].Journal of Consumer Research,1993,20(3):451-466.
[11]Mathwick,C.The effect of dynamic retail experiences on experiential perceptions of value:Aninternet and catalog comparison[J].Journal of Retailing,2002,78(1):51-60.
[12]Keng,Ching-Jui,and Huang,Tseng-Lung.Modeling service encounters and customer experiential value in retailing[J].Interna-tional Journal of Service Industry Management,2007,18(4):349-367.
[13]Flint,Daniel J,Woodruff,Robert B,and Gardial,Sarah Fisher.Exploring the phenomenon of customers’desired value change ina business-to-business context[J].Journal of Marketing,2002,66(4):102-117.
[14]Orsingher,Chiara,and Marzocchi,Gian Luca.Hierarchical representation of satisfactory consumer service experience[J].Interna-tional Journal of Service Industry Management,2003,14(2):200-216.
[15]Schmitt,Bernd H.Experiential marketing[M].New York:The Free Press,1999:1-150.
[16]Gentile,Chiara,Spiller,Nicola,and Noci,Giuliano.Howto sustain the customer experience:An overview of experience compo-nents that co-create value with the customer[J].European Management Journal,2007,25(5):395-410.
[17]Ditt mar,H,Beattie,J,and Friese,S.Gender identity and material symbols:Objects and decision considerationsini mpulse purcha-ses[J].Journal of Economic Psychology,1995,16(3):491-511.
[18]Jensen,Φystein,and Hansen,Kai V.Consumer values among restaurant customers[J].Hospitality Management,2007,26(3):603-622.
[19]Wellings,Tom,Williams,Mark A,and Pitts,Matthew.Customer perception of switch-feel in luxury sports utility vehicles[J].Food Quality and Preference,2008,19(8):737-746.
[20]Zerbini,Fabrizio,Golfetto,Francesca,and Gibbert,Michael.Marketing of competence:Exploring the resource-based content ofvalue-for-customers through a case study analysis[J].Industrial Marketing Management,2007,36(6):784-798.
引用本文
张凤超, 尤树洋. 体验价值结构维度理论模型评介[J]. 外国经济与管理, 2009, 31(8): 0–52.
导出参考文献，格式为：
上一篇：品牌主题语回想研究探析
