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企业市场品牌资产理论与实证研究评析
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Foreign Economics & Management Vol. 30, Issue 03, pp. 43 - 52 (2008)
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何佳讯, 秦翕嫣. 企业市场品牌资产理论与实证研究评析[J]. Foreign Economics & Management, 2008, 30(3): 43–52. 
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2008, Issue 03
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