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口碑传播的影响力要素及其对营销创新的启示
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Foreign Economics & Management Vol. 26, Issue 06, pp. 26 - 30 (2004)
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徐伟青, 黄孝俊. 口碑传播的影响力要素及其对营销创新的启示[J]. Foreign Economics & Management, 2004, 26(6): 26–30. 
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