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西方营销理论的新发展——复古营销与服务营销理论述评
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Foreign Economics & Management Vol. 25, Issue 12, pp. 27 - 30 (2003)
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虞琤. 西方营销理论的新发展——复古营销与服务营销理论述评[J]. Foreign Economics & Management, 2003, 25(12): 27–30. 
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2003, Issue 12
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