日本跨国公司在华直接投资业绩研究
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外国经济与管理 2001 年 第 23 卷第 02 期, 页码：2 - 8
摘要
参考文献
摘要
20世纪 90年代以来 ,日本跨国公司在华直接投资业绩呈下降趋势 ,造成这一现象的原因可以归结为宏观和微观两个方面 :宏观因素有经济形势、市场状况等的影响 ;微观因素包括控制权扩大、日方经理人员增加以及在华经营时间缩短等。尽管如此 ,跨国公司在华的投资前景仍十分乐观 ,他们在华投资的热情空前高涨。本文希望以日本跨国公司为鉴 ,对各国跨国公司在华的经营管理有所启示。
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[7]Zeller ,Marsha SecretsofBusinessSuccessinChina [J] CorporateFinance,1998,(15 8)
引用本文
许海. 日本跨国公司在华直接投资业绩研究[J]. 外国经济与管理, 2001, 23(2): 2–8.
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