消费者我族主义研究概述
5979 
408
外国经济与管理 2010 年 第 32 卷第 12 期, 页码：43 - 49
摘要
参考文献
摘要
在全球化的市场中,消费者我族主义深刻影响着消费者的购买行为。本文从消费者我族主义的概念内涵、测量以及跨文化实证研究几个方面对近几年来消费者我族主义研究的最新进展进行了系统回顾,并指出了消费者我族主义研究对民族企业、跨国企业及政府营销实践的启示以及未来研究方向。
[1]Sumner,WG.Folkways:The sociological i mportance of usages,manners,customs,mores,and morals[M].Boston:Ginn&Co.,1906:112-126.
[2]Shi mp,T A,and Sharma,S.Consumer ethnocentrism:Construction and validation of the CETSCALE[J].Journal of MarketingResearch,1987,24(3):280-289.
[3]Klein,J G.International ani mosity:Historical conflicts affect consumer choice[J].Journal of International Business Studies,2001,33(2):109-127.
[4]Sharma,S,Shi mp,T A,and Shin,J.Consumer ethnocentrism:Atest of antecedents and moderators[J].Journal of the Academy ofMarketing Science,1995,23(1):26-37.
[5]Nielsen,J A,and Spence,M T.Atest of the stability of the CETSCALE,a measure of consumers’ethnocentric tendencies[J].Journal of Marketing,2001,5(4):68-76.
[6]Lindquist,J D,Vida,I,and Richard,E P.The modified CETSCALE:Validity tests in the Czech Republic,Hungary,and Poland[J].International Business Review,2008,10(5):505-516.
[7]Pat,A,Ti mothy,M D,and Jordan,J L.The i mportance of social product attributes in consumer purchasing decisions:A multi-country comparative study[J].International Business Review,2010,19(2):140-159.
[8]Julie,H Y,and Albaum,G.Sovereignty changeinfluences on consumer ethnocentrismand product preferences:Hong Kong revisi-ted one year later[J].Journal of Business Research,2002,55(11):891-899.
[9]Bawa,A.Consumer ethnocentrism:CETSCALE validation and measurement of extent[J].The Journal for Decision Makers,2004,29(3):43-57.
[10]Hsu,J L,and Nien,H-P.Who are ethnocentric?Examining consumer ethnocentrismin Chinese societies[J].Journal of Consum-er Behavior,2008,7(6):436-447.
[11]Magne,S,and Kjell,G.Building foreign brand personalities in Russia:The moderating effect of consumer ethnocentrism[J].In-ternational Journal of Advertising,2003,22(2):203-226.
[12]Shawn,T,John,B F,and Earl,D H.Thei mpact of regional affiliation on consumer perceptions of relationships among behavioralconstructs[J].Journal of Business Research,2006,59(9):965-973.
[13]Rajshekhar,G,Javalgi,V P K,and Andrew,C G.An application of the consumer ethnocentrism model to French consumers[J].International Business Review,2005,14(3):325-344.
[14]Edwin,J N,and Susan,P D.Examiningthe ani mosity model in a country with a highlevel of foreigntrade[J].International Jour-nal of Researchin Marketing,2004,21(1):23-38.
[15]Saffu,K,and Walker,J H.An assessment of the consumer ethnocentric scale(CETSCALE)in an advanced andtransitional coun-try:The case of Canada and Russia[J].International Journal of Management,2005,22(4):556-571.
[16]Balabanis,G,and Diamantopoulos,A.Thei mpact of nationalism,patriotismandinternationalismon consumer ethnocentric tend-encies[J].Journal of International Business Studies,2001,32(1):157-175.
[2]Shi mp,T A,and Sharma,S.Consumer ethnocentrism:Construction and validation of the CETSCALE[J].Journal of MarketingResearch,1987,24(3):280-289.
[3]Klein,J G.International ani mosity:Historical conflicts affect consumer choice[J].Journal of International Business Studies,2001,33(2):109-127.
[4]Sharma,S,Shi mp,T A,and Shin,J.Consumer ethnocentrism:Atest of antecedents and moderators[J].Journal of the Academy ofMarketing Science,1995,23(1):26-37.
[5]Nielsen,J A,and Spence,M T.Atest of the stability of the CETSCALE,a measure of consumers’ethnocentric tendencies[J].Journal of Marketing,2001,5(4):68-76.
[6]Lindquist,J D,Vida,I,and Richard,E P.The modified CETSCALE:Validity tests in the Czech Republic,Hungary,and Poland[J].International Business Review,2008,10(5):505-516.
[7]Pat,A,Ti mothy,M D,and Jordan,J L.The i mportance of social product attributes in consumer purchasing decisions:A multi-country comparative study[J].International Business Review,2010,19(2):140-159.
[8]Julie,H Y,and Albaum,G.Sovereignty changeinfluences on consumer ethnocentrismand product preferences:Hong Kong revisi-ted one year later[J].Journal of Business Research,2002,55(11):891-899.
[9]Bawa,A.Consumer ethnocentrism:CETSCALE validation and measurement of extent[J].The Journal for Decision Makers,2004,29(3):43-57.
[10]Hsu,J L,and Nien,H-P.Who are ethnocentric?Examining consumer ethnocentrismin Chinese societies[J].Journal of Consum-er Behavior,2008,7(6):436-447.
[11]Magne,S,and Kjell,G.Building foreign brand personalities in Russia:The moderating effect of consumer ethnocentrism[J].In-ternational Journal of Advertising,2003,22(2):203-226.
[12]Shawn,T,John,B F,and Earl,D H.Thei mpact of regional affiliation on consumer perceptions of relationships among behavioralconstructs[J].Journal of Business Research,2006,59(9):965-973.
[13]Rajshekhar,G,Javalgi,V P K,and Andrew,C G.An application of the consumer ethnocentrism model to French consumers[J].International Business Review,2005,14(3):325-344.
[14]Edwin,J N,and Susan,P D.Examiningthe ani mosity model in a country with a highlevel of foreigntrade[J].International Jour-nal of Researchin Marketing,2004,21(1):23-38.
[15]Saffu,K,and Walker,J H.An assessment of the consumer ethnocentric scale(CETSCALE)in an advanced andtransitional coun-try:The case of Canada and Russia[J].International Journal of Management,2005,22(4):556-571.
[16]Balabanis,G,and Diamantopoulos,A.Thei mpact of nationalism,patriotismandinternationalismon consumer ethnocentric tend-encies[J].Journal of International Business Studies,2001,32(1):157-175.
引用本文
白琳. 消费者我族主义研究概述[J]. 外国经济与管理, 2010, 32(12): 43–49.
导出参考文献，格式为：
上一篇：国外植入式广告研究新进展评介
