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负面营销事件中品牌资产的作用研究综述
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Foreign Economics & Management Vol. 32, Issue 02, pp. 45 - 50 (2010)
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王晓玉. 负面营销事件中品牌资产的作用研究综述[J]. Foreign Economics & Management, 2010, 32(2): 45–50. 
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