国内外奢侈品品牌研究的最新进展及启示
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外国经济与管理 2015 年 第 37 卷第 01 期, 页码：21 - 31
摘要
参考文献
摘要
中国奢侈品市场近年来迅速扩大,却鲜有得到世界认可的本土奢侈品品牌。本文通过对国内外最近几年的奢侈品品牌相关研究进行梳理,辨析了奢侈、奢侈品和奢侈品品牌概念,从顾客感知的视角分析了奢侈品品牌价值的构成及其影响因素,探讨了奢侈品品牌的塑造、品牌忠诚及品牌长期管理等主题,并指出了现有研究的局限和未来研究的方向,希望能够为中国本土奢侈品品牌的构建提供借鉴,并为后续研究提供启示。
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[32]王海忠,秦深,刘笛.奢侈品品牌标识显著度决策:张扬还是低调——自用和送礼情形下品牌标识显著度对购买意愿的影响机制比较[J].中国工业经济,2012,(11):148-160.
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[34]张梦霞,王斯洋.中国城市“80后”人群奢侈品消费动机维度的实证研究[J].首都经济贸易大学学报,2010,(3):62-67.
[35]张新安.中国人的面子观与炫耀性奢侈品消费行为[J].营销科学学报,2012,(1):76-94.
[36]周颖,吕巍,连莲.基于决策风格细分的独生代奢侈品购买动机研究[J].工业工程与管理,2010,(12):123-130.
[2]Eng T and Bogaert J.Psychological and cultural insights into consumption of luxury western brands in india[J].Journal of Customer Behavior,2010,9(1):55-75.
[3]Fuchs C,Prandelli E,Schreier M and Dahl D W.All that is users might not be gold:How labeling products as user designed backfires in the context of luxury fashion brands[J].Journal of Marketing,2013,77(5):75-91.
[4]Geerts A and Veg-Sala N.Evidence on internet communication management strategies for luxury brands[J].Global Journal of Business Research,2011,5(5):81-94.
[5]Geerts A.Cluster analysis of luxury brands on the internet[J].International Journal of Management and Marketing Research,2013,6(2):79-92.
[6]Granot E,Russell L T M and Brashear-Alejandro T G.Populence:Exploring luxury for the masses[J].Journal of Marketing Theory and Practice,2013,21(1):31-44.
[7]Han Y J,Nunes J C and Dreze X.Signaling status with luxury goods:The role of brand prominence[J].Journal of Marketing,2010,74(4):15-30.
[8]Hennigs N,et al.What is the value of luxury?A cross-cultural consumer perspective[J].Psychology and Marketing,2012,29(12):1018-1034.
[9]Hennigs N,Wiedmann K P,Klarmann C and Behrens S.Sustainability as part of the luxury essence[J].Journal of Corporate Citizenship,2013,52:25-35.
[10]Hieke S.Effects of counterfeits on the image of luxury brands:An empirical study from the customer perspective[J].Journal of Brand Management,2010,18(2):159-173.
[11]Hudders L,Pandelaere M and Vyncke P.Consumer meaning making[J].International Journal of Market Research,2013,55(3):391-412.
[12]Jung J and Shen D.Brand equity of luxury fashion brands among Chinese and U.S.young female consumers[J].Journal of EastWest Business,2011,17(1):48-69.
[13]Majic O J and Maic H.Case study of Gucci vs.Guess-The failure of brand strategies that rely on Veblen’s conspicuous consumption[J].International Journal of Management Cases,2011,13(4):132-140.
[14]Paciolla R and Mai L W.The impact of Italianate on UK consumers’brand perceptions of luxury brands[C].European Advances in Consumer Research,2011,(9):360-366.
[15]Park S Y and Yim Y C.Too much spotlight:The role of celebrities in luxury brand advertising[R].Paper presented at the American Academy of Advertising Conference,2013.
[16]Phan M.Do social media enhance consumer’s perception and purchase intentions of luxury fashion brands?[J].Journal for Decision Makers,2011,36(1):81-84.
[17]Song Y,Hur W M and Kim M.Brand trust and affect in the luxury brand-customer relationship[J].Social Behavior and Personality,2012,40(2):331-338.
[18]Stankeviciute R and Hoffmann J.The slippery slope of brand expansion[J].Marketing Management,2011,20(4):26-31.
[19]Truong Y.Personal aspirations and the consumption of luxury goods[J].International Journal of Market Research,2010,52(5):653-671.
[20]Uggla H and Lashgari M.Portfolio strategy for luxury partner brands:Strategic guidelines[J].IUP Journal of Brand Management,2012,Ⅸ(2):18-28.
[21]van Rompay T J L,de Vries P W,Bontekoe F and Tanja-Dijkstra K.Embodied product perception:Effects of verticality cues in advertising and packaging design on consumer impressions and price expectations[J].Psychology and Marketing,2012,29(12):919-928.
[22]Yu C C,Lin P J and Chen C S.How brand image,country of origin,and self-congruity influence internet users’purchase intention[J].Social Behavior and Personality,2013,41(4):599-612.
[23]何婧.奢侈品品牌延伸评价:契合度和拥有者关系的影响[D].浙江大学,2013.
[24]黄雨水.奢侈品品牌叙事结构与功能要素符号[J].当代传播,2013,(1):99-101.
[25]姜凌,参照群体影响下奢侈品牌消费行为研究[D].西安交通大学,2010.
[26]李茉.我国中产阶级奢侈品牌购买动机及其品牌忠诚的形成机理研究[D].吉林大学,2013.
[27]卢长宝,秦琪霞,林颖莹.奢侈品消费特性构成维度的理论模型[J].管理评论,2013,(5):123-135.
[28]彭传新.奢侈品品牌文化研究[J].中国软科学,2010,(2):69-77.
[29]沈喆.消费者奢侈品感知价值与品牌态度跨文化比较研究——基于参照群体影响的视角[D].华东理工大学,2011.
[30]施卓敏,范莉洁,叶锦峰.中国人的脸面观及其对消费者解读奢侈品广告的影响[J].南开管理评论,2012,(1):151-160.
[31]施卓敏,曹妙琴.面子意识对中产阶层奢侈品购买行为的影响研究[J].南方经济,2013,(3):62-74.
[32]王海忠,秦深,刘笛.奢侈品品牌标识显著度决策:张扬还是低调——自用和送礼情形下品牌标识显著度对购买意愿的影响机制比较[J].中国工业经济,2012,(11):148-160.
[33]杨美学.奢侈品消费动机与来源国效应——来自上海消费者的探索性研究[D].华东师范大学,2010.
[34]张梦霞,王斯洋.中国城市“80后”人群奢侈品消费动机维度的实证研究[J].首都经济贸易大学学报,2010,(3):62-67.
[35]张新安.中国人的面子观与炫耀性奢侈品消费行为[J].营销科学学报,2012,(1):76-94.
[36]周颖,吕巍,连莲.基于决策风格细分的独生代奢侈品购买动机研究[J].工业工程与管理,2010,(12):123-130.
引用本文
冯林燕, 王新新, 何云春. 国内外奢侈品品牌研究的最新进展及启示[J]. 外国经济与管理, 2015, 37(1): 21–31.
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