Network Orientation: Concept Explanation, Research Context and Model Building

Dong Baobao, Zhou Xiaoyue, Wang Kai, Gao Guifu

Foreign Economics & Management Vol. 38, Issue 03, pp. 30 - 43 (2016)  DOI:10.16538/j.cnki.fem.2016.03.003

Abstract

Network orientation research constantly attracts more attention from management field but it develops very slowly.Therefore, it is urgent to sort out its research context in order to definite its research orbit and provide reference for the development of network orientation in management field.Based on a review of concept evolution of network orientation, this paper grooms the dimensions of network orientation research, sorts out its research context from the perspectives of sociology, psychology, economics and management, and describes its reasearch orbit.And then it builds a comprehensive model for network orientation according to the analysis of its antecedents, outcomes and the dimensions.Finally it provides prospects for future research.

Keywords

network orientation; social network; social capital; research context