8348 
9249敬畏感是个体面对现有认知模板无法解释的事物时所产生的多种情绪交错的复杂情绪。敬畏体验包含感知的宏大和顺化的需求，因其对个体认知模板的改变从而对个体的心理和行为产生巨大影响。敬畏感的复杂性，使得其研究起步晚、进展慢，在营销研究领域更显薄弱。本文从敬畏感的本质、心理学原型、引致因素、构成维度和影响效果等方面详细评述了敬畏感的复杂性。在此基础上，本文从应用研究的角度探讨了营销研究中消费者敬畏感的启动方法和测量方法，并提出敬畏感在消费行为领域值得深入研究的六大专题。
敬畏感的复杂性及其在消费行为领域的研究展望
摘要
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引用本文
叶巍岭, 周欣悦, 黄蓉. 敬畏感的复杂性及其在消费行为领域的研究展望[J]. 外国经济与管理, 2018, 40(5): 69-83.
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