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11322顾客心理所有权指消费者将企业、品牌、产品、服务等目标物或其一部分视为“自己的”的一种心理状态，强调顾客对与消费有关的目标物的拥有感。顾客心理所有权超越了实际所有权，被认为是致使禀赋效应发生的根本原因，会影响顾客的产品价值评价与购买意愿；它同时代表了顾客关系发展的终极形式，连接着稳定性最强和盈利性最高的顾客，对顾客忠诚和顾客公民行为都有重要影响。本文对国内外有关顾客心理所有权的文献进行了梳理，从顾客心理所有权的概念、起源和测量、影响因素、影响效应等方面对现有研究成果进行了系统回顾和述评，并对顾客心理所有权在顾客定制、B2B顾客关系、本土品牌、广告等研究领域的未来应用方向进行了展望。
顾客心理所有权研究综述与展望
摘要
参考文献
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寇燕, 高敏, 诸彦含, 等. 顾客心理所有权研究综述与展望[J]. 外国经济与管理, 2018, 40(2): 105-122.
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