化繁为简：无意识思维与消费者复杂决策研究述评

何英为; 李爱梅; 孙海龙; 周蕾

doi:doi:10.16538/j.cnki.fem.2019.03.007

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外国经济与管理

主编：李增泉

常务副主编：郑春荣

副主编：阴慧芳贺小刚刘建国

ISSN：1001-4950

刊号：31-1063/F

创刊于1979年，是面向国内外公开发行的管理类学术期刊。

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化繁为简：无意识思维与消费者复杂决策研究述评

何英为1, 李爱梅1, 孙海龙 Correspondence author

, 2, 周蕾1

作者单位信息

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外国经济与管理 2019 年第 41 卷第 03 期, 页码：98 - 110 DOI:10.16538/j.cnki.fem.2019.03.007

出版日期：2019年3月1日

摘要

参考文献

摘要

无意识思维是指当有意识注意指向与目标无关的对象时，在无意识层面与目标相关的任务仍得到加工的思维过程。已有研究发现无意识思维比深思熟虑的有意识思维更能促进一些复杂问题的解决。那么，当消费者面临复杂决策时，无意识思维是否也存在优势？本文首先系统梳理了无意识思维的理论发展，然后分消费前的目标识别、消费中的选择过程和消费后的结果评估三个阶段系统归纳了无意识思维对消费者复杂决策的影响及其作用机制，并进一步探讨了消费者个体差异与消费情境特征如何影响无意识思维效应，最后提出了未来研究方向。

关键词

无意识思维; 有意识思维; 复杂决策; 消费者决策; 动态耦合

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引用本文

何英为, 李爱梅, 孙海龙, 等. 化繁为简：无意识思维与消费者复杂决策研究述评[J]. 外国经济与管理, 2019, 41(3): 98-110.

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