定制化购买情境下的消费者决策研究综述与展望
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外国经济与管理 2009 年 第 31 卷第 06 期, 页码：32 - 38
摘要
参考文献
摘要
近年来在互联网等新技术的推动下,定制化战略开始在众多行业迅速普及,越来越多的国内企业也加入到定制化行列当中。在这一背景下,关于定制化的研究也日益受到学界的关注。本文围绕产品定制化购买情境下的消费者决策问题,对国内外相关研究进行了系统回顾;重点针对定制化决策任务的特征,消费者的参考点依赖与损失厌恶对产品定制决策的影响,消费者目标及动态自我调整在产品定制过程中的作用等问题梳理了相关研究成果;在此基础上归纳了以往研究的不足,并为开展这一主题的后续研究指出了方向。
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[6]Kramer,T,Spolter-Weisfeld,S,and Thakkar,M.The effect of cultural orientation on consumer responses to personalization[J].Marketing Science,2007,26(2):246-258.
[7]Kurniawan,S H,R H Y So,and Mitchell M Tseng.Consumer decision quality in mass customization[J].International Journal ofMass Customization,2006,1(2/3):176-194.
[8]Liechty,J,V Ramaswamy,and S HCohen.Choice menus for mass customization:An experi mental approachfor analyzing customerdemand with an application to a web-basedinformation service[J].Journal of Marketing Research,2001,38(2):183-196.
[9]Levav,J,M Heit mann,A Herrmann,and S S Iyengar.Order in product customization decisions[R].MSI Working Paper,2008.
[10]Guilabert,M,and Naveen Donthu.Mass customization and consumer behaviour:The development of a scale to measure customercustomization sensitivity[J].International Journal of Mass Customization,2006,1(2/3):166-175.
[11]Tseng,M M,and Frank T Piller.The customer centric enterprise:Advances in mass customization and personalization[M].NewYork:Springer,2003.
[12]Goldstein,Daniel G,Eric J Johnson,Andreas Herrmann,and Mark Heit mann.Nudge your customers toward better choices[J].Harvard Business Review,2008,86(12):99-105.
[13]金立印,邹德强,裘理瑾.服务定制的框架效应对消费者选择的影响———服务选项类型的调节作用[R].营销科学学报年会论文,2008.
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[16]Biswas,D,and S L Grau.Consumer choices under product optionframing:Loss aversion principles or sensitivity to price differenti-als?[J].Psychology&Marketing,2008,55(5):399-415.
[17]Hamilton,R W,and N T Koukova.Choosing options for products:The effects of mixed bundling on consumers inferences andchoices[J].Journal of The Academy of Marketing Science,2008,36(3):423-433.
[18]Nunes,J C,and Dreze,X.The endowed progress effect:Howartificial advancement increases effort[J].Journal of Consumer Re-search,2006,32(Mar.):504-512.
[19]Mandel,N,and Johnson,E J.When web pages influence choice:Effects of visual pri mes on experts and novices[J].Journal ofConsumer Research,2002,29(2):235-245.
[20]Bett man,J R,Mary Frances Luce,and John W Payne.Consumer decision making:A choice goals approach[A].in Curtis PHaugtvedt,Paul M Herr,and Frank R Kardes(Eds.).Handbook of consumer psychology[C].Mahwah,NJ:Lawrence ErlbaumAssociates,2008:589-610.
引用本文
金立印, 邹德强. 定制化购买情境下的消费者决策研究综述与展望[J]. 外国经济与管理, 2009, 31(6): 32–38.
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