Sustainable Entrepreneurship Realization Mechanism of Platform Transformation Enterprises from the Perspective of Attention: A Case Study Based on the Sheng Long Group Boss System

Tao Houyong; Shi Jingxian; Zhang Meng

doi:doi:10.16538/j.cnki.fem.20220501.401

Summary

Based on the perspective of attention, this paper selects the Sheng Long group boss system as the research object, and constructs a relational model that under the action of the decision-making environment, enterprises carry out platform-based transformation through platform empowerment and control, thereby affecting sustainable entrepreneurship. Based on the grounded theory, this paper collects more than 140,000 words of materials through in-depth interviews, enterprise books and related reports as the basis of data analysis. Then, it uses Nvivo11 to carry out independent repeated coding and group discussion corrections on these text materials. The whole process is based on the steps of open coding, spindle coding and selective coding. A total of 261 nodes are established, forming 38 first-level constructs, 14 second-level constructs and 4 third-level constructs, and sorting out the story line of “decision-making environment — attention allocation — platform empowerment and control — attention allocation — sustainable entrepreneurship”.

The conclusions of this paper are as follows: (1) It refines the specific dimensions of decision-making environment, entrepreneurship platform empowerment, entrepreneurship platform control and sustainable entrepreneurship. (2) Entrepreneurship platform empowerment and entrepreneurship platform control depend on and interact with each other to promote the benign operation of the platform. (3) Affected by the decision-making environment, enterprises will pay attention to the behaviors of empowerment and control during the process of platform transformation, so as to ensure the healthy development of the construction and operation of the platform. (4) In the process of empowerment and control, the environment, such as resources, puts forward new requirements, prompting the platform to allocate its attention to the balance of economy, society and ecology, and finally achieve sustainable entrepreneurship.

The contributions of this paper are that: First, based on the perspective of attention, it explores the theoretical mechanism of entrepreneurship platform to realize sustainable entrepreneurship, reveals the relationship between entrepreneurship platform empowerment, entrepreneurship platform control and sustainable entrepreneurship, makes up for the research gap of sustainable entrepreneurship realization mechanism, and provides theoretical guidance and practical direction for platform transformation enterprises. Second, it links entrepreneurship platform empowerment and entrepreneurship platform control, and refines their synergistic interaction, which helps to deepen the theoretical research on entrepreneurship platform empowerment and entrepreneurship platform control.