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2578在技术演进与消费升级下，元宇宙已然赋能消费行业，推动新型消费业态的形成与发展。本文聚焦于消费领域，以文献梳理和典型案例分析，明确元宇宙消费的概念与本质、阶段与特征，从消费业态差异明确元宇宙消费从初始独立运行、多平台各自独立运行，到多平台各自协作运行、多主体有机运行的四个阶段，以及各阶段元宇宙消费的开放程度、中心化程度、创造力水平和联动水平；基于初步的认识深入分析元宇宙消费的结构内涵，结合元宇宙消费的特征引入人物、商品、场景三类传统消费构成要素以外的网络要素，识别出元宇宙消费的四维关键建构要素，包括数字化身、虚拟人物、虚拟伙伴人物要素，复刻性、延伸性、原生性商品要素，虚拟到虚拟、虚拟到现实、现实到虚拟场景要素，人与人、人与货、人与场网络要素；进一步分析元宇宙消费建构中存在的消费者行为相关问题与良性发展的治理路径，在深化认识的基础上，从人物、商品、场景、网络四维要素明确元宇宙消费尚待研讨的关键问题。
消费领域的元宇宙：研究述评与展望
摘要
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引用本文
张宇东, 张会龙. 消费领域的元宇宙：研究述评与展望[J]. 外国经济与管理, 2023, 45(8): 118-136.
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