The Evolution Trend, Driving Force and Impact of College Students’ Entrepreneurial Intention

Yu Bo

doi:doi:10.16538/j.cnki.fem.20220830.401

Summary

Based on the empirical test of multi-annual questionnaire data from 29 economics universities, the research finds that: The entrepreneurial intention of college students has a continuous decline from 2017 to 2019, and the crowding-out effect of postgraduate study or study abroad caused by the pressure of the job market on entrepreneurship is an important reason for the continuous decline. Then, similar to participating in social practice, active participation in scientific research also helps to improve college students’ intention to start a business, because scientific research can improve individual decision-making ability, form a learning-oriented psychological trait, and enhance psychological resilience. Moreover, the BIC test results show that participating in scientific research is an important factor in developing entrepreneurial intention rather than a minor factor. Finally, students with high entrepreneurial intention will show higher satisfaction with their own learning experience and self-cognition. The causal mediation effect test shows that help from teachers or other students is an important mediating mechanism that triggers high satisfaction.dual cognitive convergence. First, this paper proposes an analytical framework for individual cognition, social cognition and entrepreneurial situation to jointly influence entrepreneurial intention from the perspective of social cognition convergence, and constructs a conceptual model that employment pressure is influenced by educational cognitive alienation and negatively impacts college students’ entrepreneurial decision-making. Therefore, for the first time, the ubiquitous behavioral convergence characteristics of contemporary college students are included in the research process of entrepreneurial decision-making, and used as a logic to explain the motivation behind the decline of college students’ entrepreneurial intention under the background of policy incentives. Second, in addition to exploring the inhibitory factors of entrepreneurial intention, this paper also proves that the improvement of scientific research participation is conducive to the formation of college students’ entrepreneurial intention, so it is the first time that the scientific research factor is included in the analysis framework of the influence factors of entrepreneurial incentives. Third, by exploring the impact of entrepreneurial intention on college students’ learning satisfaction, the research on entrepreneurial motivation is extended to the scope of college students’ mental health research. This paper provides a theoretical reference for optimizing entrepreneurship education in colleges and universities and promoting the reform of innovation and entrepreneurship incentive policies.