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3310连锁经营可以打破资源限制瓶颈，实现不同区域的快速扩张，是知识转移的有效方式，有着极强的竞争能力。但在其拓展过程中，不可避免地会与其竞争对手在多个市场遭遇，在这一过程中连锁企业依靠的是全方位的复制还是持续创新，仍然是理论上研究的空白。本文基于知识管理理论，根据39个一线、新一线及二线城市中共312家经济型连锁酒店数据，着重探讨连锁企业在多市场接触问题背景下的不同拓展时期惯例复制与企业创新的作用机理，实证分析后发现连锁企业的拓展模式是一个相对动态的过程：惯例复制和企业创新均能提高企业绩效，在拓展初期惯例复制的影响更强，而在拓展稳定期企业创新的影响更强；考虑多市场接触后，在拓展初期惯例复制对企业绩效的积极影响受到抑制，而在拓展稳定期这种积极影响会被增强；进一步分析后发现在多市场接触的影响下，不同时期的企业创新对企业绩效的积极影响都会被强化。文章深化了知识管理对企业发展的影响研究，为连锁企业的战略发展提供了理论参考。
从惯例复制到企业创新：连锁企业的拓展模式研究
摘要
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引用本文
刘景东, 程鹏. 从惯例复制到企业创新：连锁企业的拓展模式研究[J]. 外国经济与管理, 2022, 44(1): 137-152.
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