The Path of Improving Foreign Consumers' Brand Attitudes toward Chinese Brands through Cultural Elements

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Foreign Economics & Management

JIN Yuying, Editor-in-Chief

ZhengChunrong, Vice Executive Editor-in-Chief

YinHuifang HeXiaogang LiuJianguo, Vice Editor-in-Chief

ISSN:1001-4950

CN:31-1063/F

Foreign Economics & Management (FEM) is an influential peer reviewed management journal in China.

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The Path of Improving Foreign Consumers' Brand Attitudes toward Chinese Brands through Cultural Elements

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Foreign Economics & ManagementVol. 38, Issue 04, pp. 49 - 62,89 (2016)• DOI:10.16538/j.cnki.fem.2016.04.004

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