破坏性创新理论研究市场新进入者与已在位者两类具有不对称现状企业之间如何博弈的问题,被认为是21世纪初最有影响力的商业理论。克莱顿•克里斯坦森认为,新进入者必须选择与在位者差异化的客户群,而且需要用新技术来生产产品。如果选择低端客户,就是所谓低端客户破坏策略;如果选择潜在消费者,则是新市场破坏策略。破坏性策略是打败强敌的有效方法。该理论创建二十多年来受到理论和实践两方面的广泛关注,克莱顿•克里斯坦森作为该理论的创始人也因此享誉全球。本文重温了破坏性创新理论,对二十多年来破坏性创新理论的研究与实践进行了归纳与分析,并客观评述了人们对破坏性创新的误解、修正和发展。本文的研究贡献是:系统性地评述了破坏性创新理论,并依据克里斯坦森的学术和实践经历,提出破坏性创新理论与实践是动态发展的过程;在客观评述创立时期的破坏性创新理论的基础上,进一步分析评述了克里斯坦森近年来不断深入管理实践,进而提出的市场创造型创新、持续型创新、效率型创新三种创新模式,本文将其称为MSE创新模式;最后,本文阐述了在数字经济背景下破坏性创新理论向何处去的问题。
克里斯坦森的破坏性创新理论:本源与发展
摘要
参考文献
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引用本文
斯晓夫, 刘婉, 巫景飞. 克里斯坦森的破坏性创新理论:本源与发展[J]. 外国经济与管理, 2020, 42(10): 125-138.
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