动态能力理论在营销研究中的新发展:营销动态能力研究综述
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外国经济与管理 2010 年 第 32 卷第 11 期, 页码：43 - 49
摘要
参考文献
摘要
将资源基础理论引入营销领域的研究一直受到营销学者的广泛关注,也因此取得了丰硕的成果。然而,随着战略管理理论的不断深化,动态能力理论逐渐取代了资源基础理论的统治地位,营销学者关注的焦点也从营销资源基础研究演化到了营销动态能力研究。本文阐明了营销动态能力的内涵、构成维度及形成机制,梳理了营销动态能力研究脉络,并指出了未来研究方向,以期为深化营销动态能力研究奠定基础。
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[6]Teece,D,Pisano,G,and Shuen,A.Dynamic capabilities and strategic management[J].Strategic Management Journal,1997,18(7):509-533.
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[11]Fang,E,and Zou,S.Antecedents and consequences of marketing dynamic capabilities in international joint ventures[J].Jour-nal of International Business Studies,2009,40(5):742-761.
[12]Griffith,D,Noble,S,and Chen,Q.The performance implications of entrepreneurial proclivity:A dynamic capabilities ap-proach[J].Journal of Retailing,2006,82(1):51-62.
[13]Day,G S.Capabilities for forging customer relationships[R].Working Paper,The Wharton School,University of Pennsylva-nia,2001.
[14]Srivastava,R,Shervani,T,and Fahey,L.Marketing,business process,and shareholder value:An organizationally embeddedview of marketing activities and the discipline of marketing[J].Journal of Marketing,1999,63(Special Issue):168-179.
[15]Slater,S,and Narver,J.Market orientation and the learning organization[J].Journal of Marketing,1995,59(3):63-74.
[16]Vorhies,D W,Foley,L M,Bush,V D,and Melissa,C.Market-based dynamic capabilities and firm performance[R].AMAWinter Educators’Conference Proceedings,2007:282-283.
[17]Foley,L M,Vorhies,D W,and Bush,V D.Organizational learning and dynamic marketing capabilities:Implications for or-ganizational performance[R].AMA Winter Educators’Conference Proceedings,2005:138-139.
[18]Bruni,D S,and Verona,G.Dynamic marketing capabilities in science-based firms:An exploratory investigation of the pharma-ceutical industry[J].British Journal of Management,2009,20(Special Issue):101-117.
[19]Ray,G,Barney,J B,and Muhanna,W.Capabilities,business processes,and competitive advantage:Choosing the dependentvariable in empirical tests of the resource-based view[J].Strategic Management Journal,2004,25(1):23-37.
[20]Zollo,M,and Winter,S G.Deliberate learning and the evolution of dynamic capabilities[J].Organization Science,2002,13(3):339-351.
引用本文
许晖, 纪春礼. 动态能力理论在营销研究中的新发展:营销动态能力研究综述[J]. 外国经济与管理, 2010, 32(11): 43–49.
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