论消费者文化理论的哲学基础、研究内容与研究方法
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外国经济与管理 2013 年 第 35 卷第 01 期, 页码：12 - 20
摘要
参考文献
摘要
消费者文化理论是消费者研究的一种重要范式。本文在回顾消费者文化理论历史渊源的基础上,系统梳理并综述了消费者文化理论的哲学基础、研究内容和研究方法,并将其与基于实证主义哲学的研究范式做了对比;最后指出了该范式对国内营销学界的重要启示和未来研究方向,以期促进本土消费者研究的多样化,推动本土消费者文化理论研究的起步与发展。
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[2]Arnould E J and Fischer E.Hermeneutics and consumer re-search[J].Journal of Consumer Research,1994,21(1):55-70.
[3]Arnould E J and Wallendorf M.Market-oriented ethnography:Interpretation building and marketing strategy formulation[J].Journal of Marketing Research,1994,31(4):484-504.
[4]Arnould E J and Thompson C J.Consumer culture theory(CCT):Twenty years of research[J].Journal of Consumer Research,2005,31(4):868-882.
[5]Belk R W,et al.A naturalistic inquiry into buyer and seller be-havior at a swap meet[J].Journal of Consumer Research,1988,14(4):449-470.
[6]Brinberg D and Hirschman E C.Multiple orientations for the conduct of marketing research:An analysis of the academic/practitioner distinction[J].Journal of Marketing,1986,50(4):161-173.
[7]Calder B and Tybout A M.What consumer research is?[J].Journal of Consumer Research,1987,14(1):136-140.
[8]Ekstrom K M.Revisiting the family tree:Historical and future consumer behavior research[J].Academy of Marketing Science Review,2003,1:1-29.
[9]Goulding C.Grounded theory,ethnography and phenomenolo-gy:A comparative analysis of three qualitative strategies for marketing research[J].European Journal of Marketing,2007,39(3/4):294-308.
[10]Hirschman E C.Humanistic inquiry in marketing research:Philosophy,method,and criteria[J].Journal of Marketing Re-search,1986,23(3):237-249.
[11]Holbrook M B.What is consumer research?[J].Journal of Consumer Research,1987,14(1):128-132.
[12]Holbrook M B and O’Shaughnessy J.On the scientific status of consumer research and the need for an interpretive ap-proach to studying consumption behavior[J].Journal of Con-sumer Research,1988,15(3):398-402.
[13]Hudson L A and Ozanne J L.Alternative ways of seeking knowledge in consumer research[J].Journal of Consumer Re-search,1988,14(4):508-521.
[14]Hunt S D.Positivism and paradigm dominance in consumer research:Toward critical pluralism and rapprochement[J].Journal of Consumer Research,1991,18(1):32-44.
[15]Jacoby J.Consumer research:A state of the art review[J].Journal of Marketing,1978,42(2):87-96.
[16]Kozinets R V.The field behind the screen:Using netnogra-phy for marketing research in online communities[J].Journal of Marketing Research,2002,39(1):61-72.
[17]Lutz R J.Positivism,naturalism and pluralism in consumer research:Paradigms in paradise[J].Advances in Consumer Research,1989,16:1-8.
[18]MacInnis D J and Folkes V S.The disciplinary status of con-sumer behavior:A sociology of science perspective on key con-troversies[J].Journal of Consumer Research,2010,36(6):899-914.
[19]Sherry J F,Jr.The cultural perspective in consumer research[J].Advances in Consumer Research,1986,13:573-575.
[20]Sherry J F,Jr.Postmodern alternatives:The interpretive turn in consumer research[A].Robertson T S,et al(Eds.).Hand-book of consumer research[C].NJ:Prentice Hall,1991:548-591.
[21]Spiggle S.Analysis and interpretation of qualitative data in consumer research[J].Journal of Consumer Research,1994,21(3):491-503.
[22]Thompson C J,et al.Putting consumer experience back into consumer research:The philosophy and method of existential-phenomenology[J].Journal of Consumer Research,1989,16(2):133-146.
[23]Thompson C J.Interpreting consumers:A hermeneutical framework for deriving marketing insights from the texts of consumers’consumption stories[J].Journal of Marketing Re-search,1997,34(4):438-455.
[24]Wallendorf M and Belk R W.Assessing trustworthiness in naturalistic consumer research[A].ICR(Eds.).Special Vol-umes-ICR:Association for consumer research[C].1989:69-84.
[25]Wells W D.Discovery-oriented consumer research[J].Jour-nal of Consumer Research,1993,19(4):489-504.
[26]Zaltman G.Consumer researchers:Take a hike![J].Journal of Consumer Research,2000,26(4):423-428.
[27](英)安东尼.吉登斯.社会学方法的新规则:一种对解释社会学的建设性批判[M].(田佑中,刘江涛译).北京:社会科学文献出版社,2003.
[28](德)哈贝马斯.哈贝马斯精粹[M].(曹卫东译).南京:南京大学出版社,2004.
[29]洪汉鼎.诠释学:它的历史和当代发展[M].北京:人民出版社,2001.
[30]张庆熊.社会科学的哲学:实证主义、诠释学和维特根斯坦的转型[M].上海:复旦大学出版社,2010.
引用本文
刘伟, 王新新. 论消费者文化理论的哲学基础、研究内容与研究方法[J]. 外国经济与管理, 2013, 35(1): 12–20.
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