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9190共创价值是近年来营销学研究的重要内容之一,而随着消费实践的发展,价值创造已突破这一模式。国外学者提出了顾客独创价值概念,国内学者也已开始对其加以关注并展开相关研究。本文首先梳理回顾了顾客独创价值的提出背景、提出过程及与相关概念的区别,并归纳了其主要特征,然后根据已有文献和作者的观察探析了顾客独创价值的动机、方式、过程及对顾客和企业的影响,最后总结了其研究意义并展望了未来研究方向。
顾客独创价值研究:回顾、探析与展望
摘要
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引用本文
李耀, 周密, 王新新. 顾客独创价值研究:回顾、探析与展望[J]. 外国经济与管理, 2016, 38(3): 73–85.
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