In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared with real celebrity spokespersons, virtual celebrity spokespersons have attracted more and more attention. Do different types of celebrity spokespersons (virtual vs real) have different fundraising effects? This is an issue that is less explored in the current literature but closely related to the promotion of individual donation. This paper explores the interaction between the type of celebrity spokespersons and the type of recipient group on donation intention. Combined with the psychological distance theory and the processing fluency theory, this paper finds that virtual celebrity spokespersons are more effective to elicit donation for non-human victims, whereas real celebrity spokespersons are more effective for human victims. The match between celebrity spokespersons and victims improves processing fluency. This paper enriches the literature on both donation and construal processing.